Who we are

Born in Miami, forged in New York, and refined in Berlin—Shelbric Fuller, known in the streets as The New Ways, isn't just making music. He's architecting culture.

With two decades of sonic innovation under his belt, The New Ways has evolved from underground house and techno foundations into something far more rebellious and intoxicating. His discography reads like a manifesto for the post-genre generation—from the haunting depths of "The Forgetting" to the warped nostalgia of "The Polaroid Conspiracy". But this isn't just about revisiting the dancefloor; it's about redefining what it means to exist in the spaces between beats and seams, sound and style.

2025 is The New Ways' year of total creative domination. Joining the Kneaded Pains roster (alongside boundary-pushers like Mark Henning, ONNO, and VONDA7), he's dropping two explosive tracks—"Concorde" and "I Came Here To Dance"—that cement his status as a post-genre disruptor. His own Dysfunct Records unleashes The Danceables Collection (2010-2024), a 14-year odyssey through his evolution from club rebel to unclassifiable innovator, shattering house and techno conventions with surgical precision.

But here's where the revolution gets personal. The New Ways doesn't just soundtrack the underground—he dresses it. His aesthetic philosophy bleeds seamlessly from studio to street, creating a lifestyle ecosystem where every piece tells a story of cultural rebellion. From the industrial minimalism of Berlin's late-night scenes to the vibrant maximalism of Miami's art districts, The New Ways translates sonic landscapes into wearable statements.

And when the world demands satire, The New Ways delivers chaos. Enter Karen Deluxe—an expansion of his wickedly sharp 2024 EP "Karen," a masterpiece dissecting the internet's most infamous archetype. But now it's more than music; it's a complete cultural commentary rendered in fabric, cuts that speak, and silhouettes that satirize. If society's script has flipped, at least the soundtrack—and the wardrobe—are revolutionary.

The New Ways doesn't just make music. He weaponizes culture. Berlin dances to the chaos. The world follows suit. And every piece in this collection is a wearable manifesto for the post-everything generation.

Join the movement. Wear the revolution.